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Selling Real Estate Efficiently in Today’s Market
Prudential New Jersey Properties broker offers tips to effectively market home
NEW PROVIDENCE, NJ (January 7, 2009) – In today’s economic environment, there is one niche group home sellers are going after: first-time buyers.
“Today’s real estate environment is perfect for first-time buyers – whether it’s a young couple or someone who has rented for years – to look into real estate,” says Michael Del Duca, manager of Prudential New Jersey Properties’ New Providence office. “Sellers should be aware of this key demographic and work with an agent to catch their attention.”
Del Duca, who has worked in the real estate industry for nearly three decades, has extensive experience creating successful marketing and advertising plans for sellers in the Union County area. As a broker-manager, he also provides support to the associates in the company’s Springfield Avenue location.
“Sellers that go ‘the extra mile’ will to catch buyers’ attentions should see serious bids being placed on their property,” remarks Del Duca.
Del Duca suggests sellers consider the following tips when placing a home on the market:
• Is The Price Right?: Make sure the home is not overpriced or serious buyers may not take a further look at the listing. Sellers should have their real estate agent set a good price in tune with the market through a Comparative Market Analysis. In addition, take a look at the price of local properties that were recently sold.
• Develop a Seller’s Plan: In today’s Web 2.0 world, it’s no surprise to find that many first-time homebuyers are using the Internet to find their dream home. Look into the online advertising pricing for local newspaper Web sites and create advertising layouts that highlight the most attractive aspects of the property. Real estate professionals with the e-Pro designation have gone through extensive training for Internet-based utilities.
• Offer Irresistible Incentives: In today’s competitive real estate environment, it is important to offer “something extra” to catch a buyer’s attention. By investing in a few inexpensive upgrades – freshly painted rooms, new fixtures or doors – sellers may find more serious buyers viewing their home. Sellers may also want to offer select pieces of furniture they no longer need, such as book case, bed frames, mirror, or window treatments.
“Don’t be discouraged if there are competing homes for sale in your neighborhood,” says Del Duca. “Seek professional advice from a real estate agent to create a marketing plan that will catch any seller’s attention.”
More information about Union County real estate is available by contacting Del Duca at Prudential New Jersey Properties’ New Providence office, 1260 Springfield Avenue, (908)-464-5200.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 24 offices and more than 800 sales associates serving 11 counties -- Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren -- PNJP is the state's largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://www.PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
Top of Page | Back to Headlines  Basking Ridge office associate earns prestigious Graduate REALTOR Institute designation
BASKING RIDGE ASSOCIATE EARNS GRI DESIGNATION – Prudential New Jersey Properties’ Basking Ridge office associate John Circello has earned the Graduate REALTOR® Institute (GRI) designation, an established symbol of excellence and commitment to client services among professionals. Circello works with home buyers and sellers throughout Hunterdon, Morris, Somerset, and Union counties.
“John places high importance on continuing education programs to provide his customers with the best possible services,” says Ernie Smith, manager of the Basking Ridge office. “He goes above and beyond for every buyer and seller, while helping each achieve their real estate goals.”
More information about real estate in north and central New Jersey is available by contacting Circello at the Basking Ridge office, 665 Martinsville Road, 908-580-5000.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 24 offices and more than 800 sales associates serving 11 counties -- Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren -- PNJP is the state's largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://www.PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
Top of Page | Back to HeadlinesPrudential New Jersey Properties' Summit office collecting for Jersey Cares’ 13th annual coat drive
Company joins forces with the North Central Jersey Association of REALTORS®
and Columbia High School to benefit families-in-need
SUMMIT, NJ (December 18, 2008) – Through Jersey Cares’ 13th annual coat drive, Prudential New Jersey Properties’ Summit office is currently collecting coats, along with other winter items, to benefit at-risk individuals.
The office – located at 429 Springfield Avenue – will accept donations of gently used coats, gloves, scarves, sweaters, and hats through Jan. 14. Working in conjunction with the North Central Jersey Association of REALTORS® and Columbia High School in Maplewood, the Prudential associates and brokers will transport the items to the Community FoodBank of New Jersey.
“In light of today’s economic environment, it’s especially important that we come together as a community to help provide for individuals who need some extra care this year,” says Susan Falk, Prudential New Jersey Properties’ Summit associate. “It’s our goal to spread some holiday cheer and warmth.”
The coat drive comes on the heels of a variety of ongoing projects that the Summit office has spearheaded within the community. Most recently, the office collected items for babies and toddlers for the ABC Area Baby Center. In addition, the Summit brokers and associates donated their time in early December to guide local residents through the Holiday House Tour to benefit Reeves-Reed Arboretum.
More information about the coat drive is available by contacting Falk at the company’s Summit office, 908-273-0400, ext. 232.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 24 offices and more than 800 sales associates serving 11 counties -- Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren -- PNJP is the state's largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://www.PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
Top of Page | Back to HeadlinesPrudential NJ Properties' Manalapan office associate joins NJAR's Quarter Century Club
MANALAPAN ASSOCIATE JOINS QUARTER CENTURY CLUB – Prudential New Jersey Properties’ Manalapan office REALTOR®-associate Brian Teitel was recently inducted into the New Jersey Association of REALTORS®’ prestigious Quarter Century Club, commemorating 25 years of his service and dedication to the real estate industry. Teitel – who is among the company’s top agents – works with home buyers and sellers throughout central New Jersey. He is a member of the successful real estate group “Team Teitel,” along with his partner Sheilah Teitel – who is a charter member in the Quarter Century Club, as well.
“Brian’s inclusion to the Quarter Century Club reinforces his position among our industry’s top professionals,” says Cheryl Hand, manager of the Manalapan office. “It is a testament to his unwavering commitment and strong work ethic.”
Teitel can be reached at Prudential New Jersey Properties’ Manalapan office, 359 Route 9 South, (732) 536-4003.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 24 offices and more than 800 sales associates serving 11 counties -- Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren -- PNJP is the state's largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://www.PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
Top of Page | Back to HeadlinesPrudential New Jersey Properties’ Metuchen associate appointed to Board of Directors of New Brunswick-based organization
Susan Hoagland to work with Embrace Kids Foundation
METUCHEN, NJ (December 16, 2008) – Embrace Kids Foundation has appointed Prudential New Jersey Properties’ Metuchen office associate Susan Hoagland to its Board of Directors. The New Brunswick-based non-profit organization assists children with cancer, sickle cell disease, blood disorders, as well as their families.
“I am so honored to be working with Embrace Kids. Whatever my contribution may be, it will pale in comparison to the courage and the strength these children and their parents exhibit every day.” says Hoagland. “I look forward to working with all the amazing people affiliated with Embrace Kids, to increase awareness of the foundation and the services it provides to the community.”
Recently, Hoagland was honored by the New Jersey Association of REALTORS® with a Certificate of Appreciation in recognition of “Outstanding Dedication and Service to the Community” for her work with Embrace Kids.
“Susan exhibits dedication and enthusiasm in everything she does – whether it’s with Embrace Kids or clients,” says Dottie Winhold, manager of the Metuchen office. “Embrace Kids Foundation, as well as the children and their families, will benefit from her strong leadership skills and compassion.”
Founded in 1991, The Embrace Kids Foundation offers a variety of unique programs, services, and resources to serve the non-medical needs of young patients with cancer or blood disorders free of charge. It provides funding for counselors, child-life specialists, interpreters, tutoring, special events – such as holiday parties and Halloween parades – as well as direct financial support for families-in-need. More information about Embrace Kids Foundation is available on the Web at http://www.embracekids.org.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 24 offices and more than 800 sales associates serving 11 counties -- Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren -- PNJP is the state's largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://www.PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
Top of Page | Back to HeadlinesPrudential NJ Properties announces its top Essex County associates for October
  
From left: Roger Bediner, Kathleen Kelleher, The Spear Team (Jilli and Renee Spear)
LIVINGSTON OFFICE’S ASSOCIATES AND TEAM OF THE MONTH – Prudential New Jersey Properties’ Livingston office has named Roger Bediner and Kathleen Kelleher its Sales Associate of the Month for October. In addition, The Spear Team was also named the office’s Top Sales Team of the Month for October. The award is given to associates for their hard work and perseverance in meeting customers’ needs, as well as their high sales performance. Information on Essex County properties, and all real estate-related services, is available by contacting the Livingston office, 50 East Mt. Pleasant Avenue, at (973) 992-6363.
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Ilia Wood
MONTCLAIR OFFICE’S ASSOCIATE OF THE MONTH – Prudential New Jersey Properties’ Montclair office has honored Ilia Wood its Sales Associate of the Month for October. The award is given to associates for their hard work and perseverance in meeting customers’ needs and wants as well as their high sales performance. Information on Essex County properties, and all real estate- related services, is available by contacting the Montclair office, 92 Church Street, at (973) 744-5544.
Pat Bowers
WEST ESSEX OFFICE’S ASSOCIATE OF THE MONTH – Prudential New Jersey Properties’ West Essex office has honored Pat Bowers its Sales Associate of the Month for October. The award is given to associates for their hard work and perseverance in meeting customers’ needs and wants as well as their high sales performance. Information on Essex County properties, and all real estate- related services, is available by contacting the West Essex office, 538 Bloomfield Avenue, at (973) 239-7700.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 25 offices and more than 700 sales associates serving 11 counties -- Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren – Pru New Jersey is the state's largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://www.PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
Top of Page | Back to HeadlinesPrudential NJ Properties names its top associates in Morris County for October
Marilyn Bailey
DENVILLE OFFICE’S ASSOCIATE OF THE MONTH – Prudential New Jersey Properties’ Denville office has named Marilyn Bailey its Sales Associate of the Month for October. The award is given to associates for hard work and perseverance in meeting customers’ needs and wants, as well as high sales performance. Information on Morris County properties, and all real estate-related services, is available by contacting the Denville office, 64 Diamond Spring Road, (973) 625-1250.
Ardith Gill
MORRISTOWN OFFICE’S TOP ASSOCIATES – Prudential New Jersey Properties’ Morristown office has honored Ardith Gill as its Sales Associate of the Month for October. The award is given to associates for hard work and perseverance in meeting customers’ needs and wants, as well as high sales performance. Information on Morris County properties, and all real estate-related services, is available by contacting the Morristown office, 17 Elm Street, (973) 538-5555.
 
From left: Terry Fappiano, Bob Idakaar
ROXBURY OFFICE’S TOP ASSOCIATE AND TEAM OF THE MONTH– Prudential New Jersey Properties’ Roxbury office has named Theresa “Terry” Fappiano its Sales Associate of the Month for October. In addition, The Bob Idakaar Team was also named the office’s Top Sales Team of the Month for October. The award is given to associates and teams for hard work and perseverance in meeting customers’ needs and wants, as well as high sales performance. Information on Morris County properties, and all real estate-related services, is available by contacting the Roxbury office, 499 Route 10 East, (973) 252-4044.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 24 offices and more than 800 sales associates serving 11 counties – Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren – PNJP is the state’s largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
Top of Page | Back to HeadlinesPrudential NJ Properties honors its top associates in Middlesex County for October
  
From left: Elaine Grygo, Theresa Allegro, Lisa Mitchell
EAST BRUNSWICK OFFICE’S ASSOCIATE OF THE MONTH – Prudential New Jersey Properties’ Denville office has named Elaine Grygo its Sales Associate of the Month for October. In addition, The Allegro / Mitchell Team – led by Theresa Allegro and Lisa Mitchell – was named the office’s Sales Team of the Month for October. The award is given to associates and teams for their hard work and perseverance in meeting customers’ needs, as well as their high sales performance. Information on Middlesex County properties, and all real estate-related services, is available by contacting the East Brunswick office, 395B Highway 18, (732) 390-8000.
Ingrid Kvam
METUCHEN OFFICE’S TOP ASSOCIATES – Prudential New Jersey Properties’ Metuchen office has honored Ingrid Kvam as its Sales Associate of the Month for October. The award is given to associates for their hard work and perseverance in meeting customers’ needs, as well as their high sales performance. Information on Middlesex County properties, and all real estate-related services, is available by contacting the Metuchen office, 3 Amboy Avenue, (732) 494-7677.
Marie Ferraro
SAYREVILLE OFFICE’S TOP TEAM OF THE MONTH– Prudential New Jersey Properties’ Sayreville office has named The Ferraro Team – led by Marie Ferraro – it’s Top Sales Team of the Month for October. The award is given to associates and teams for their hard work and perseverance in meeting customers’ needs, as well as their high sales performance. Information on Middlesex County properties, and all real estate-related services, is available by contacting the Sayreville office, 429 Washington Road, (732) 267-1881.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 24 offices and more than 800 sales associates serving 11 counties – Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren – PNJP is the state’s largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
Top of Page | Back to HeadlinesPrudential New Jersey Properties’ Martinsville office recognized among the top three Prudential real estate offices in Northern Region
Prudential Real Estate Affiliates acknowledges their best offices for closed residential units in the Northern Region
 
Office managers Frank Torre and Nancy Litwin
MARTINSVILLE, NJ (December 9, 2008) – Prudential New Jersey Properties’ Martinsville office was recognized by Prudential Real Estate Affiliates (PREA) as being among the top three offices for gross commission income in the Northern Region for the 3rd quarter of 2008. PREA is the nationwide network of Prudential real estate companies.
The Northern Region encompasses PREA affiliates in Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont.
The Martinsville office was also honored by PREA for its high performance in closed residential units in the 2nd quarter.
“The brokers and associates at our Martinsville office are talented individuals, who ensure clients get the results they want,” says William O. Keleher, Jr., chairman and CEO of Prudential New Jersey Properties. “They have done an amazing job and continue to exemplify what it means to be all- around real estate professionals.”
In 2007, Prudential New Jersey Properties named its Martinsville office it’s Top Office of the Year for recording the highest number of listings and closed transactions. In addition, the office is also home to Brian Jannone, who was named the company’s Number One Agent last year for his efforts.
“Our office has a talented pool of agents whose hard work and perseverance have made this recognition possible, “says Nancy Litwin, co-manager of the Martinsville office. “They raise the bar for real estate professionals across the board.”
The Martinsville office is also known throughout the community for its philanthropic work with a variety of local charities, including the Agape House, Raritan Valley Habitat for Humanity, and The Sunshine Kids.
“The real estate profession comes with many responsibilities, not only to the industry but to the surrounding community as well,” says Frank Torre, co-manager of the Martinsville office. “Our associates are always finding ways to improve the quality of life for those less fortunate.”
Information on home buying and selling in the area, access to all real estate related services, and details about a career in real estate are available by contacting the Prudential New Jersey Properties’ Martinsville office, 1996 Washington Valley Road, at (732) 469-1515.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 24 offices and more than 800 sales associates serving 11 counties -- Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren -- PNJP is the state's largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://www.PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
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