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Selling Real Estate Efficiently in Today’s Market
Prudential New Jersey Properties broker offers tips to effectively market home
NEW PROVIDENCE, NJ (January 7, 2009) – In today’s economic environment, there is one niche group home sellers are going after: first-time buyers.
“Today’s real estate environment is perfect for first-time buyers – whether it’s a young couple or someone who has rented for years – to look into real estate,” says Michael Del Duca, manager of Prudential New Jersey Properties’ New Providence office. “Sellers should be aware of this key demographic and work with an agent to catch their attention.”
Del Duca, who has worked in the real estate industry for nearly three decades, has extensive experience creating successful marketing and advertising plans for sellers in the Union County area. As a broker-manager, he also provides support to the associates in the company’s Springfield Avenue location.
“Sellers that go ‘the extra mile’ will to catch buyers’ attentions should see serious bids being placed on their property,” remarks Del Duca.
Del Duca suggests sellers consider the following tips when placing a home on the market:
• Is The Price Right?: Make sure the home is not overpriced or serious buyers may not take a further look at the listing. Sellers should have their real estate agent set a good price in tune with the market through a Comparative Market Analysis. In addition, take a look at the price of local properties that were recently sold.
• Develop a Seller’s Plan: In today’s Web 2.0 world, it’s no surprise to find that many first-time homebuyers are using the Internet to find their dream home. Look into the online advertising pricing for local newspaper Web sites and create advertising layouts that highlight the most attractive aspects of the property. Real estate professionals with the e-Pro designation have gone through extensive training for Internet-based utilities.
• Offer Irresistible Incentives: In today’s competitive real estate environment, it is important to offer “something extra” to catch a buyer’s attention. By investing in a few inexpensive upgrades – freshly painted rooms, new fixtures or doors – sellers may find more serious buyers viewing their home. Sellers may also want to offer select pieces of furniture they no longer need, such as book case, bed frames, mirror, or window treatments.
“Don’t be discouraged if there are competing homes for sale in your neighborhood,” says Del Duca. “Seek professional advice from a real estate agent to create a marketing plan that will catch any seller’s attention.”
More information about Union County real estate is available by contacting Del Duca at Prudential New Jersey Properties’ New Providence office, 1260 Springfield Avenue, (908)-464-5200.
About Prudential New Jersey Properties
Based in Somerset, Prudential New Jersey Properties offers resale, new homes, fine homes and resort properties as well as relocation, mortgage, title and insurance services. With 24 offices and more than 800 sales associates serving 11 counties -- Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union and Warren -- PNJP is the state's largest Prudential Real Estate Affiliate and the second largest independently-owned residential real estate company. For more information, visit http://www.PruNewJersey.com or contact the home office in Somerset at 1-800-526-3845.
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Press contact AllisonCassara
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