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BOONTON RESIDENT JOINS SUCCESS COMMUNICATIONS GROUPParsippany public relations firm welcomes a new face PARSIPPANY, NJ (December 21, 2009) – Success Communications Group, a full service advertising, public relations, recruitment marketing, social media, and association management firm recently welcomed Boonton resident Diana Westenberger into its public relations department as an account executive. A one-time intern with Success, Westenberger’s responsibilities include account management and media relations for clients in a broad range of industries, including retail, real estate, and transportation. “Success Communications Group is happy to welcome Diana to our public relations team,” says Michael Cherenson, APR, executive vice president at the agency. “An excellent communicator with a broad background in social networking, Diana brings a fresh perspective and will be a valuable asset to our firm.” Westenberger graduated with honors from William Paterson University and holds a Bachelor of Arts in Public Relations and Journalism. She is also a member of Lambda Pi Eta, the National Communications Honors Society. About Success Communications Group Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and is a respected leader among agencies that provide advertising, public relations, recruitment/classified advertising services, and Web development. The firm, with 150 employees, is headquartered in Parsippany, NJ, with satellite offices throughout the country. # # # Press contact EspeidelTop of Page | Back to Headlines PR leader speaks to local chapter: CEO of national group urges businesses to keep lines of communication open during recession PR leader speaks to local chapter: CEO of national group urges businesses to keep lines of communication open during recession
Akron Beacon Journal (Ohio)
Distributed by McClatchy-Tribune Business News
May 18, 2009 Monday
BYLINE: Betty Lin-Fisher, The Akron Beacon Journal, Ohio
SECTION: BUSINESS AND FINANCIAL NEWS May 18--Clear communication from companies of all sizes to the public is more important now than ever before in this down economy, the head of a national public relations organization said. "I couldn't think of a more important thing to do now than to build relationships with both internal and external audiences," said Michael Cherenson, chief executive officer of the Public Relations Society of America during a visit to Akron last week. The head of the 32,000-person industry group with 107 chapters spoke to the Akron chapter in celebration of its 40th anniversary. Cherenson is executive vice president of Success Communications Group in Parsippany, N.J. "If you look historically, it's times of monumental change -- economic shifts, wartime, any kind of major thing going on in society. That's when communication is so essential to an organization." Cherenson touted the importance of public relations professionals, who he said do more than promote products for companies. Professionals are there to communicate both internally and externally in both good times and bad. Cherenson said while public relations budgets have been cut in the down economy, the average public relations budget was cut this year by 3.9 percent -- less than other marketing communication disciplines -- while last year it was reduced 7.4 percent. Even small companies without public relations professionals on staff can find small public relations firms to work with, or the local student chapter, Cherenson said. The Public Relations Student Society of America local chapter usually has student-run firms, which can take on clients, he said. Tom Duke, president-elect of the Akron PRSA Chapter, also suggested the local SCORE counseling group could also provide public relations assistance to small companies. During good times, companies of all sizes need to build what Cherenson called the "good-will reservoir or credibility bank." "Every organization will have a downturn. Every organization will have a crisis. The more good will you have, the more you can withstand crisis and negative situations," he said. It's especially important during a negative situation to communicate openly and honestly, instead of avoiding the public, because there are no secrets anymore, he said. "Information spreads so quickly and spreads through traditional and nontraditional ways," Cherenson said. "We have fact and rumor. Because of this . . . it's imperative that organizations communicate effectively." Cherenson said the industry is also seeing the value of company leadership taking ownership of a problem and saying, "I'm sorry." "You see organizations that apologize and take ownership of their mistakes generally will weather the storm much better than those that don't," he said. Overall, companies should stay connected with audiences in traditional ways and nontraditional ways, such as the growing social media outlets such as Facebook and Twitter, Cherenson said. "Now is not the time to hibernate. Now, in this economic cycle, is the worst time to hibernate. "Now more than ever, you have to build and connect with as many people as possible. Hibernating will not sell your products. Hibernating will not grow your business. Hibernating in a down economy is a recipe for disaster," he said. Betty Lin-Fisher can be reached at 330-996-3724 or blinfisher@thebeaconjournal.com. Press contact AllisonCassaraTop of Page | Back to Headlines NJ-BASED AGENCY LAUNCHES NEW WEB SITE FOR FULL SERVICE STAFFING FIRM, AMERICA ON DEMANDPARSIPPANY, NJ (March 12, 2009) – Under the creative direction of NJ-based Success Communications Group, America on Demand has launched its new Web site. America on Demand is a full service staffing company with a very special approach. It matches talented individuals with challenging opportunities in top notch organizations and works to put clients together with potential candidates for actual positions The new site – themed “Staffing with a Conscience” – includes unique information for candidates, employers and HR professionals. Success, building upon the Bullhorn Online Applicant Tracking System, implemented Flash programming and assisted in finding an online resume builder partner, and also added a collection of data that will be used in re-marketing. “The Web site looks fantastic and the updates have benefitted our customers and candidates,” commented Philip Jones of America on Demand. “It has been great to work with the talented group from Success Communications Group.” Success Communications Group’s Web Development and Interactive department specializes in Web site development, e-commerce solutions, career and recruitment Web sites, strategic positions, and interactive marketing. The department also offers competitive Web site analysis and is then able to appropriate technology and develop the most effective and engaging site for purposes of branding and promotion. Expert project leaders, graphic designers, and computer programmers work closely with clients to maximize Web impact in the ever-changing cyber world. “We worked closely with the folks at American on Demand – especially Philip Jones, his staff, and their consultant, Peter Weddles – for the Phase 1 redesign of this Web site,” explains Sheila K. La Magra, vice president of Success’ Web Development & Interactive team. “It was a great experience and the people there are incredible.” About Success Communications Group Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and is a respected leader among agencies that provide advertising, public relations, recruitment/classified advertising services, and Web development. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health and beauty, health care, real estate, hospitality, manufacturing, non-profit, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. # # # Press contact AllisonCassaraTop of Page | Back to Headlines POMPTON PLAINS RESIDENT NAMED VICE PRESIDENT OF PUBLIC RELATIONS AT SUCCESS COMMUNICATIONS GROUP Kurt Praschak overseeing communications efforts at Parsippany HQ PARSIPPANY, NJ (July 16, 2008) – Pompton Plains resident Kurt Praschak has been appointed vice president of public relations at Success Communications Group – a nationwide, full-service Advertising, Public Relations, Recruitment/Classified Advertising services, and Web Development & Interactive firm in Parsippany. “Kurt has a unique perspective and extensive experience that fosters success for our clients,” says the company’s executive vice president, Michael G. Cherenson, APR. “His understanding of the public relations industry, along with his ability to innovate, will contribute to our growth in the years ahead.” Previously the agency’s senior public relations manager, Praschak will continue to direct communications activities for clients in a variety of sectors, including aviation, transportation, retail, and real estate. Before joining Success, he was the corporate communications manager for Panasonic's North American operations. Praschak is a graduate of Fairleigh Dickinson University’s College at Florham, where he earned a Bachelor of Arts degree in English / Communications. About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and is a respected leader among agencies that provide advertising, public relations, recruitment/classified advertising services, and Web development. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health and beauty, health care, real estate, hospitality, manufacturing, non-profit, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. # # # Press contact AllisonCassaraTop of Page | Back to Headlines SUCCESS COMMUNICATIONS GROUP PROMOTES KERI VANATTA TO ACCOUNT EXECUTIVENEW YORK STATE RESIDENT ADVANCES AT PARSIPPANY HQ PARSIPPANY, NJ (July 10, 2008) – Success Communications Group, a full-service Advertising, Public Relations, Recruitment/Classified Advertising services, and Web Development & Interactive firm in Parsippany, NJ, has promoted Monroe, NY resident Keri Vanatta to account executive within its public relations department. In this position, Vanatta – who previously served as an account coordinator – will provide account management and media relations support to various clients. “Since joining our public relations team, Keri has displayed exceptional communications skills and has become a real asset to the company,” says Michael G. Cherenson, APR, executive vice president of Success. “We are excited to help take her career to the next level.” Vanatta holds a master’s degree in Corporate and Organizational Communication from Fairleigh Dickinson University’s College at Florham in Madison, NJ. She earned her bachelor’s degree in Rhetoric and Communications from the State University of New York, at its Albany campus. About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and is a respected leader among agencies that provide advertising, public relations, recruitment/classified advertising services, and Web development. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health and beauty, health care, real estate, hospitality, manufacturing, non-profit, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. # # # Press contact AllisonCassaraTop of Page | Back to Headlines MORRIS COUNTY-BASED PUBLIC RELATIONS EXECUTIVE FEATURED ON BUSINESS PODCASTPARSIPPANY, NJ (April 3, 2008) – Low cost. Big results. According to local business leader Mike Cherenson, small companies don’t need to spend a fortune for an effective public relations strategy to help achieve their business goals. Cherenson, executive vice president of public relations at Parsippany-based Success Communications Group, was recently interviewed by Wayne Messick of iBizResources.com, an online news source focusing on providing business owners with information about emerging technologies. A Pompton Plains resident with 17 years of experience in the public relations industry, Cherenson, APR (Accredited in Public Relations), drew from his experiences at Success – a full-service public relations and advertising firm – to emphasize the importance of a strong PR strategy to help small businesses make an impact in their market. The 2008 chair-elect of the Public Relations Society of America, Cherenson explained that a successful public relations plan facilitates communication with employees, vendors, and customers. He also discussed how small businesses can use public relations services at a lower cost than larger corporations and still achieve their business goals. “Small businesses cannot afford not to have a public relations strategy,” said Cherenson. It is imperative that all companies build a relationship with their publics – and the easiest way to do this is through media relations.” About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. ### Note to Editor: Cherenson’s interview with iBizResources is available online at the following link: Strategic Conversations: ( http://www.ibizresources.com/audio-interviews/Michael-Cherenson.html) High-resolution, digital images of Cherenson are available at the following links: Mike Cherenson, Image #1 : ( http://picasaweb.google.com/SUCCESSCOMGROUP/MICHAELCHERENSON/photo#5133563429457911010) Mike Cherenson, Image #2: ( http://picasaweb.google.com/SUCCESSCOMGROUP/MICHAELCHERENSON/photo#5133563429457911026) Press contact KaitlynSweenyTop of Page | Back to Headlines FIREFIGHTING IS ALL IN THE FAMILYFIREFIGHTING IS ALL IN THE FAMILY After three generations, the Bessemer’s are still putting out flames PARSIPPANY, NJ (April 10, 2008) – For James Bessemer, the local fire department has been a second home since childhood. “Firefighting has been around me since I was born,” says Bessemer, a resident of Jefferson Township. “All my birthday parties were on the fire trucks; it was any kid’s dream.” A member of the Jefferson Township Fire Department Company 2, Bessemer is a part of a family tradition that began with his grandfather, then was passed on to his father Jeff, and his brother Jason. “No matter what, we all knew I was going to become a firefighter – and when Jason turned 18, we knew he would become one,” Bessemer says. “Deep down, I’ve always been a fireman.” Like many other firefighters, Bessemer juggles firefighting with a full-time career at Success Communications Group in Parsippany, an agency that provides advertising, public relations, and recruitment/marketing services. “One of James’ strengths as a part of Success Communications Group is his ability to work with a team,” says Terry Starr, division president. “I think a lot of that comes from being a firefighter.” But, Bessemer admits there are times where it isn’t easy to handle both priorities. “Sometimes its tough when I’m working and I get a call or when I’m on my way to work; both are such a huge part of my life,” says Bessemer. Though firefighters typically watch out for each others’ safety, Bessemer’s father Jeff – a pump operator and driver – admits that although he’s proud of his sons, it’s not always easy to watch them in action. “I’ve always let firefighting be something that they could decide to do on their own,” says Jeff Bessemer. “But the hardest part is arriving on the scene and watching them run into a burning house and disappear into the smoke.” As for the future of the Bessemer tradition, James hopes it will continue on. “It would be great if my kids followed in our footsteps,” says Bessemer. ### Press contact KaitlynSweeneyTop of Page | Back to Headlines FIVE-YEAR MILESTONE MARKED BY SUCCESS COMMUNICATIONS GROUP’S PR INTERNSHIP PROGRAMPARSIPPANY, NJ (January 10, 2008) – Ninety college students – they’re quite a group. This month, Parsippany-based Success Communications Group marks the five-year anniversary of its public relations internship program – and exactly 90 collegians from 30 colleges and universities in 10 different states have participated. Emphasizing interactive training, the program provides future public relations leaders with real-world experiences within a public relations agency environment. “We are passionate about our craft and we're always eager for an opportunity to share our knowledge and know-how with young people preparing to enter the field,” says Michael Cherenson, APR, the executive vice president of public relations at Success and the 2008 chair-elect of the Public Relations Society of America (PRSA). “Continuing and growing this program has been extremely beneficial to both the students and our agency. This working relationship fosters an environment where teaching and learning are an integral part of each business day.” Established in January 2003, Success’ PR internship program enables interns to work directly with the agency’s professional staff and senior management on relevant projects, thus supplementing knowledge they’ve gained in university classrooms. In total, Success interns have earned 153 college credits based on their efforts at the agency. Throughout the program’s five-year history, the diverse group of students have come from some of the nation’s top collegiate public relations programs, including Penn State University, Rutgers University, Seton Hall University, Fairleigh Dickinson University, Syracuse University, the University of Maryland, and Villanova University. The internships include a paid stipend and are offered in both the fall and spring semesters, as well as during summer and winter recesses. A former intern, Penn State graduate Kaitlyn Sweeney, is now an assistant account executive at Success and serves as coordinator for the program in which she once participated. “The experiences gained during my internship at Success paved the way for me to work in the position I do today,” Sweeney says. “I’m committed to continuing the atmosphere of interaction and learning that I was engaged in as an intern.” About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. SL3, the strategic, consultative arm of the recruitment marketing division, provides an array of innovative, proprietary recruitment marketing and sourcing strategies. ### Press contact KaitlynSweenyTop of Page | Back to Headlines SUCCESS COMMUNICATIONS GROUP APPOINTS BELLEVILLE RESIDENT TO SL3 DIVISIONTCNJ grad works at Parsippany HQ PARSIPPANY, NJ (December 18, 2007) – Success Communications Group’s SL3 division has appointed Belleville resident Lauren Gallagher as an account coordinator to its recruitment advertising group, to coordinate day-to-day advertising activities and develop proactive strategies to ensure client needs are met. Based in Parsippany, Success is a full-service public relations, advertising, and recruitment/product marketing agency serving to clients in a variety of sectors. “We are excited to welcome Lauren to SL3’s team of advertising and sales professionals,” says Terry Starr, division president. “With her impressive communication instincts and strong academic background, she brings excellent perspective and experience to our company.” Gallagher earned a bachelor’s degree in English from The College of New Jersey, with a concentration in Journalism and Professional Writing. About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. SL3, the strategic, consultative arm of the recruitment marketing division, provides an array of innovative, proprietary recruitment marketing and sourcing strategies. ### Press contact AllisonCassaraTop of Page | Back to Headlines FOR THE TROOPS, FAMILIAR FACES VIA E-MAIL CALLPARSIPPANY, NJ (December 11, 2007) – For soldiers serving overseas, as well as their families, many normally joyful occasions become rather lonely times. It’s never pleasant to miss children’s birthdays and graduations, or an entire holiday season. Fortunately, Mushy Gushy can help. A leader in “use your own head” Web technology, MushyGushy.com recently launched an e-greeting card specifically designed to reach U.S. military personnel stationed in foreign lands. This latest fully animated e-card features a character (the sender) flying in – and parachuting from – an airplane, then running through a desert to reach the tent of a relative / friend serving our country (to view a sample, visit http://www.mushygushy.com/B17KBH). “For our family, the new Mushy Gushy card was an ideal way to communicate a message of love and support to my niece, who’s serving in Iraq,” explains Carmen Drew of Randolph, NJ. “The e-card is colorful and funny, but there’s no denying the heartfelt warmth that comes with it. Its message goes beyond what most people can express in a basic e-mail or letter.” Via state-of-the-art graphics technology, users can upload pictures and easily crop faces to fit on animated figures. Mushy Gushy’s online “tool box” even makes it possible to rotate the picture and fine tune it, while also adjusting for skin tone. Users can even save their “head cases” for future use in other Gushy Gram e-cards. “Mushy Gushy enables users to put a personalized spin on the average, everyday e-greeting card,” says Kurt Schwartz, founder of Mushy Gushy and president and CEO of Parsippany, NJ-based Success Communications Group. “This latest card should bring some well-deserved smiles to the brave men and women serving our country." In addition to its soldier-themed e-card, the site features more that 100 other Gushy Grams, for a wide variety of different occasions. Mushy Gushy has even tapped into pop culture to offer its Dancing with the Stars and American Idol e-cards for fans of those popular primetime television programs. Fans of the Website – dubbed Mushy Maniacs – can even request that their Gushy Gram be posted to Mushy Gushy’s YouTube channel. In addition, previews of new e-cards and exclusive announcements are sent to Mushy Maniacs through a monthly newsletter. About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. ### Press contact KaitlynSweenyTop of Page | Back to Headlines NEW JERSEY RESIDENT VOTED CHAIR-ELECT OF WORLD’S LARGEST PUBLIC RELATIONS ORGANIZATION PARSIPPANY, NJ (November 20, 2007) – One of the most coveted posts in the public relations industry has been claimed by a New Jersey business leader. Michael G. Cherenson, APR, executive vice president of public relations at Parsippany-based Success Communications Group, will serve as chair-elect for the Public Relations Society of America (PRSA). Elected in October 2007 during the International PRSA Conference in Philadelphia, Cherenson will begin his three-year leadership position in January 2008. He will then ascend to the post of chairman and CEO in 2009. During 2010, Cherenson will serve as immediate past chair. PRSA is the world’s largest organization for public relations professionals with over 32,000 members, 109 nationwide chapters, and 19 Professional Interest Sections. “It is a tremendous honor to be elected by my peers to help shape the future of public relations and give back to my profession,” says Cherenson. “Serving on the board both nationally and locally has helped me prepare for this role, while allowing me to grow as a public relations professional and as an individual.” Cherenson has previously served the organization as a board member for a three year term, and most recently as secretary in 2006. He is a past president of the New Jersey chapter and past chair of the organization’s Advocacy Advisory Board, as well as liaison to the Board of Professional Ethics and Standards, and the Public Relations Student Society of America. Cherenson co-authored a PRSA study on MBA programs and their communication curricula. Cherenson serves as an advisory board member to the University of Florida’s Department of Public Relations, Fairleigh Dickinson University’s Corporate and Organizational Communication Department, and Gibbs College. He is also a volunteer, mentor and member of the board of directors for the Boys and Girls Club of Northwest New Jersey. Cherenson is the founder and president of the Pequannock Lacrosse Club. Success Communications Group is a full-service public relations, advertising, and recruitment/product marketing agency catering to clients in a variety of sectors. A 17-year industry veteran and the author of three studies on the impact of reputation, Cherenson is Accredited in Public Relations (APR) by the Universal Accreditation Board. He is a graduate of Ithaca College, Ithaca, NY, and holds an Advanced Certification in Political Management from the Graduate School of Political Management (GSPM) at George Washington University, Washington, DC. About the Public Relations Society of America (PRSA): The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 285 Chapters at colleges and universities throughout the United States. About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. # # # Note to Editor: Digital images of Michael G. Cherenson are available by contacting Kurt Praschak at 973-992-7800, ext. 289, or at kpraschak@successcomgroup.com. The images are also accessible from the following image hosting Web sites: • Picasa: Mike Cherenson album ( http://picasaweb.google.com/SUCCESSCOMGROUP/MICHAELCHERENSON) • Photobucket: MikeCherenson.jpg ( http://i236.photobucket.com/albums/ff120/SuccessPRDept/MikeCherenson.jpg); MikeCherenson2.jpg ( http://i236.photobucket.com/albums/ff120/SuccessPRDept/mikecherenson2.jpg) • Flickr: Mike Cherenson, APR 1 ( http://www.flickr.com/photos/20716744@N03/2038064833/); Mike Cherenson, APR 2 ( http://www.flickr.com/photos/20716744@N03/2038064839/) Press contact KaitlynSweenyTop of Page | Back to Headlines SUCCESS COMMUNCATIONS GROUP APPOINTS FDU GRADUATE TO PR DEPARTMENTPARSIPPANY, NJ (November 14, 2007) – Success Communications Group, a full-service public relations and advertising firm based in Parsippany, has appointed Keri Vanatta to its public relations department as an account coordinator. In her new position, Vanatta provides account management and media relations support to various clients. We are excited to welcome Keri to the Success Communications team of public relations professionals,” says Michael Cherenson, APR, executive vice president of Success Communications Group. “With her impressive communication instincts and strong academic background, she brings excellent perspective and experience to our company.” Prior to joining Success, the Monroe, NY resident was the district scheduler for Congresswoman Sue Kelly from New York State’s 19th District. She has extensive experience working in politics and government at the federal, state, and local levels. Vanatta holds a master’s degree in Corporate and Organizational Communications from Fairleigh Dickinson University’s College at Florham. She earned her bachelor’s degree in Rhetoric and Communications from the State University of New York, at its Albany campus. About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. ### Press contact KaitlynSweenyTop of Page | Back to Headlines JEFFERSON TOWNSHIP RESIDENT JOINS SUCCESS COMMUNICATIONS GROUPPARSIPPANY, NJ (November 8, 2007) – Success Communications Group’s SL3 division has appointed Jefferson Township resident James Bessemer to its recruitment advertising group, to provide support related to sales and strategy. Based in Parsippany, Success is a full-service public relations, advertising, and recruitment/product marketing agency catering to clients in a variety of sectors. Previously an intern for the firm, Bessemer assists the sales force by targeting new business acquisitions, and conducting market research. He also provides support for strategic partner MushyGushy.com, an e-greeting card Website. “We are happy to welcome James back to the Success Communications team,” says Terry Starr, division president. “With his strong sales intuition and impressive academic background, he provides a fresh perspective to our firm.” Bessemer graduated from The Richard Stockton College of New Jersey with a bachelor’s degree in Business Studies, with a concentration in Marketing. A seven-year volunteer member of the Jefferson Township Fire Department, he also holds an associate’s degree in Mechanical Engineering from the County College of Morris. About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. SL3, the strategic, consultative arm of the recruitment marketing division, provides an array of innovative, proprietary recruitment marketing and sourcing strategies. ### Press contact KaitlynSweenyTop of Page | Back to Headlines Morris Plains resident joins Success Communication Group’s public relations departmentPARSIPPANY, NJ (October 30, 2007) – Success Communications Group has appointed Allison Cassara, of Morris Plains, to its public relations department as an assistant account executive in its Parsippany headquarters. In her new role, Cassara provides day-to-day support and account management to a variety of clients in the education, health, and real estate sectors. “We’re delighted to welcome Allison to Success and add her to our team of public relations professionals,” says Michael Cherenson, APR, executive vice president of Success Communications Group. “With her strong communication instincts and excellent background, she brings valuable insight and experience to our firm.” An honors graduate of Seton Hall University, Cassara holds Bachelor of Arts in Public Relations with a minor in Writing. About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. ### Press contact AllisonCassaraTop of Page | Back to Headlines SUCCESS COMMUNICATIONS GROUP APPOINTS CEDAR GROVE'S KAITLYN SWEENEY TO PUBLIC RELATIONS DEPARTMENTPARSIPPANY, NJ (October 25, 2007) – Kaitlyn Sweeney, of Cedar Grove, NJ has joined Success Communications Group of Parsippany, NJ as an assistant account executive within its public relations department. A previous intern for the firm, Sweeney is responsible for providing account management and media relations service to clients in such diverse sectors as retail, higher education and accounting. Prior to joining Success, Sweeney worked for a New York City-based public relations firm specializing in financial services. She graduated with High Distinction from The Pennsylvania State University and holds a Bachelor of Arts degree in public relations. “We’re delighted to welcome Kaitlyn back to Success and add her to our team of public relations professionals,” says Michael Cherenson, APR, executive vice president of Success Communications Group. “With her strong communication instincts and excellent background, she brings valuable insight and experience to our firm.” About Success Communications Group: Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa. Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism. Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists. ### Press contact KaitlynSweenyTop of Page | Back to Headlines
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