July 2008

POMPTON PLAINS RESIDENT NAMED VICE PRESIDENT OF PUBLIC RELATIONS AT SUCCESS COMMUNICATIONS GROUP

Kurt Praschak overseeing communications efforts at Parsippany HQ

PARSIPPANY, NJ (July 16, 2008) – Pompton Plains resident Kurt Praschak has been appointed vice president of public relations at Success Communications Group – a nationwide, full-service Advertising, Public Relations, Recruitment/Classified Advertising services, and Web Development & Interactive firm in Parsippany.

“Kurt has a unique perspective and extensive experience that fosters success for our clients,” says the company’s executive vice president, Michael G. Cherenson, APR. “His understanding of the public relations industry, along with his ability to innovate, will contribute to our growth in the years ahead.”

Previously the agency’s senior public relations manager, Praschak will continue to direct communications activities for clients in a variety of sectors, including aviation, transportation, retail, and real estate. Before joining Success, he was the corporate communications manager for Panasonic's North American operations. Praschak is a graduate of Fairleigh Dickinson University’s College at Florham, where he earned a Bachelor of Arts degree in English / Communications.

About Success Communications Group:
Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and is a respected leader among agencies that provide advertising, public relations, recruitment/classified advertising services, and Web development. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa.

Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health and beauty, health care, real estate, hospitality, manufacturing, non-profit, retail, service markets, technology, trade associations, transportation, and travel/tourism.

Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists.

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Press contact AllisonCassara
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SUCCESS COMMUNICATIONS GROUP PROMOTES KERI VANATTA TO ACCOUNT EXECUTIVE

NEW YORK STATE RESIDENT ADVANCES AT PARSIPPANY HQ

PARSIPPANY, NJ (July 10, 2008) – Success Communications Group, a full-service Advertising, Public Relations, Recruitment/Classified Advertising services, and Web Development & Interactive firm in Parsippany, NJ, has promoted Monroe, NY resident Keri Vanatta to account executive within its public relations department. In this position, Vanatta – who previously served as an account coordinator – will provide account management and media relations support to various clients.

“Since joining our public relations team, Keri has displayed exceptional communications skills and has become a real asset to the company,” says Michael G. Cherenson, APR, executive vice president of Success. “We are excited to help take her career to the next level.”

Vanatta holds a master’s degree in Corporate and Organizational Communication from Fairleigh Dickinson University’s College at Florham in Madison, NJ. She earned her bachelor’s degree in Rhetoric and Communications from the State University of New York, at its Albany campus.

About Success Communications Group:
Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and is a respected leader among agencies that provide advertising, public relations, recruitment/classified advertising services, and Web development. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa.

Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health and beauty, health care, real estate, hospitality, manufacturing, non-profit, retail, service markets, technology, trade associations, transportation, and travel/tourism.

Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists.

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Press contact AllisonCassara
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MORRIS COUNTY-BASED PUBLIC RELATIONS EXECUTIVE FEATURED ON BUSINESS PODCAST

PARSIPPANY, NJ (April 3, 2008) – Low cost. Big results.

According to local business leader Mike Cherenson, small companies don’t need to spend a fortune for an effective public relations strategy to help achieve their business goals.

Cherenson, executive vice president of public relations at Parsippany-based Success Communications Group, was recently interviewed by Wayne Messick of iBizResources.com, an online news source focusing on providing business owners with information about emerging technologies.

A Pompton Plains resident with 17 years of experience in the public relations industry, Cherenson, APR (Accredited in Public Relations), drew from his experiences at Success – a full-service public relations and advertising firm – to emphasize the importance of a strong PR strategy to help small businesses make an impact in their market.

The 2008 chair-elect of the Public Relations Society of America, Cherenson explained that a successful public relations plan facilitates communication with employees, vendors, and customers. He also discussed how small businesses can use public relations services at a lower cost than larger corporations and still achieve their business goals.

“Small businesses cannot afford not to have a public relations strategy,” said Cherenson. It is imperative that all companies build a relationship with their publics – and the easiest way to do this is through media relations.”

About Success Communications Group:
Success Communications Group (formerly The Cherenson Group) was founded 50 years ago, and today is a respected leader among agencies that provide advertising, public relations, and recruitment/classified advertising services. The firm, with 150 employees, is headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa.

Success Communications Group is uniquely positioned to provide individual attention to each of its valued clients - from the largest to the smallest. This personalized approach has helped the company attract and retain a client base which includes a variety of accounts in fields as diverse as banking, consumer, education, government, health care, real estate, hospitality, manufacturing, retail, service markets, technology, trade associations, transportation, and travel/tourism.

Clients have at their disposal an award-winning creative department, a talented team of knowledgeable account managers, and the public relations experience of former reporters, editors, and photojournalists.

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Note to Editor: Cherenson’s interview with iBizResources is available online at the following link:
Strategic Conversations: (http://www.ibizresources.com/audio-interviews/Michael-Cherenson.html)

High-resolution, digital images of Cherenson are available at the following links:
Mike Cherenson, Image #1 : (http://picasaweb.google.com/SUCCESSCOMGROUP/MICHAELCHERENSON/photo#5133563429457911010)
Mike Cherenson, Image #2: (http://picasaweb.google.com/SUCCESSCOMGROUP/MICHAELCHERENSON/photo#5133563429457911026)


Press contact KaitlynSweeny
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